Is TikTok Moving into Search Marketing?

TikTok is beginning to experiment with sponsored results where its users search for content within its app. Known as “Search Ads Toggle,” the new program offers a paid search option for brand marketers to get in front of TikTok users for the first time.

Yello Small Business Spotlight: Kimelle Jemmott, Owner of The Island Hook

Amigurumi (pronounced ah-mee-guh-roo-me) is a Japanese word which describes small knitted or crocheted stuffed toys. The craft has become increasingly popular in recent years, especially with people who are already creative and love challenging themselves to make 3D dolls, animals, or even food-inspired items. Barbadian Kimelle Jemmott fell in love with amigurumi about four years […]

Yello Small Business Spotlight: Rhanda Williams, Creator of Momo’s Coco Loco

Rhanda Williams admits that when she first started selling her homemade coconut milk based alcoholic drink in April 2021, she did not really have a plan. Rhanda, along with her stepsister Monique, enjoyed making and consuming the drink (which is from an old family recipe) but had never really considered putting a name and a […]