SME Blog

Our team of Yello editors curate articles bi-monthly to help your small-to-medium sized business learn how to navigate the world of marketing and tap into tools that can help your business grow. Our goal is to share with you the latest trends and information to make your journey to discovery easier. Read now!

Avoiding the Spam Folder: Best Practices for Deliverability

Reading Time: 7 minutes Like most marketers, your email marketing efforts probably focus on essentials such as curating exceptional emails, writing engaging copy, crafting enticing ...
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SEO for Beginners: Essential Tips for Getting Started with Search Engine Optimization

Reading Time: 6 minutes Whether you operate a small, medium, or large business, you’ve likely heard of Search Engine Optimization (SEO). Identifying keywords specific to ...
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Here’s How to Make Your Customers Feel Loved on Valentine’s Day

Customer loyalty develops from the value you create. You can make your customers feel ‘loved’ this Valentine’s Day, and we have five neat tricks that ...
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Yello Small Business Spotlight: Earring Designer Penelope Prospere, Founder of Bel Kou

St Lucian entrepreneur Penelope Prospere started making her own jewellery just over six years ago when she was living in Antigua. Now settled in Barbados, ...
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Yello Small Business Spotlight: Nick Bynoe, Founder of Barbadian Food Brand ‘Old Duppy’

In 2018, Nick Bynoe registered his business ‘Old Duppy’ and started selling bottles of his pepper sauce at local farmers’ markets. Now, Nick’s hot sauce ...
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Yello Small Business Spotlight: Jean-Claude Walsh, General Manager of Lavender Moon Villas

The Lavender Moon Villas sits proudly at the top of Breadnut Hill, approximately five miles from the tourist town of Ocho Rios. Its convenient location ...
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