Yello Small Business Spotlight: Kimelle Jemmott, Owner of The Island Hook

Amigurumi (pronounced ah-mee-guh-roo-me) is a Japanese word which describes small knitted or crocheted stuffed toys. The craft has become increasingly popular in recent years, especially with people who are already creative and love challenging themselves to make 3D dolls, animals, or even food-inspired items. Barbadian Kimelle Jemmott fell in love with amigurumi about four years […]

Yello Small Business Spotlight: Rhanda Williams, Creator of Momo’s Coco Loco

Rhanda Williams admits that when she first started selling her homemade coconut milk based alcoholic drink in April 2021, she did not really have a plan. Rhanda, along with her stepsister Monique, enjoyed making and consuming the drink (which is from an old family recipe) but had never really considered putting a name and a […]

TikTok Extends a Helping Hand to SMBs

TikTok continues to be a sleeping giant when it comes to SMB marketing. There are several SMBs already tapping into its ability to showcase their products and personalities, and to reach Gen-Z audiences. But these represent a small share of the overall SMB universe (more on that in a bit). Meanwhile, TikTok sees value in […]