Is TikTok Moving into Search Marketing?

TikTok is beginning to experiment with sponsored results where its users search for content within its app. Known as “Search Ads Toggle,” the new program offers a paid search option for brand marketers to get in front of TikTok users for the first time.

TikTok Extends a Helping Hand to SMBs

TikTok continues to be a sleeping giant when it comes to SMB marketing. There are several SMBs already tapping into its ability to showcase their products and personalities, and to reach Gen-Z audiences. But these represent a small share of the overall SMB universe (more on that in a bit). Meanwhile, TikTok sees value in […]