Is TikTok Moving into Search Marketing?
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TikTok is beginning to experiment with sponsored results where its users search for content within its app. Known as “Search Ads Toggle,” the new program offers a paid search option for brand marketers to get in front of TikTok users for the first time.
TikTok Extends a Helping Hand to SMBs
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TikTok continues to be a sleeping giant when it comes to SMB marketing. There are several SMBs already tapping into its ability to showcase their products and personalities, and to reach Gen-Z audiences. But these represent a small share of the overall SMB universe (more on that in a bit). Meanwhile, TikTok sees value in […]