Leads are hot commodities in the business world and converting your leads to clients will take some work. If you feel as if you are struggling to get leads to become paying clients, Yello is here is help.
Here are six tips on how to convert online leads into paying clients.
- Contact leads quickly
Your online lead needs your attention within the first hours of them showing an interest in your product or business. You must set up an alert system to capture all new leads. If you do not act quickly that lead may have already started researching the competition. Before you reach out to a potential client, you must first identify if they are a marketing qualified lead or a sales qualified lead, where they are in the marketing and sales funnel, will determine how you interact with that lead.
- Sales team structure
It is recommended best practice to structure your sales team based on industry. When the sales team is structured this way, the team members will know the industry that the lead is in and can best answer questions and help solve problems. You will, therefore, have subject matter experts in your sales teams.
You may not get in contact with the lead on your first try, follow up. People are busy and may not be able to accommodate a sales call at that moment, try again. Your brand must be kept at the forefront of the lead’s mind.
- Focus on the lead’s problems and solve them
Focus on solving problems that the potential buyer has, not selling your product only. With a shift in focus, the lead will feel seen and heard, and that can make a big difference in the sales process.
- Zero in on their needs
Pay keen attention to what the lead is expressing and zero in on their needs and provide solutions to their problems. Pay close attention to everything that is said on that initial phone call and be ready to reply to questions or concerns.
- Simplify your checkout and payment processes
A key step in increasing your conversion rate is to make doing business with your company easy for potential customers. Ensure that your online campaigns are designed with attractive and concise features that include one-click signup and sign-in options. Use as few as possible form fields to capture leads. And ensure that if you have in fact drawn in and captured the interest of potential paying clients that you simplify your checkout and payment processes.
Together these tips will allow the lead to feel satisfied with the company and buy-in and become a paying client. The sales team is critical now more than ever, and it means that they must follow up on every new lead that comes in and must be ready and agile as the landscape changes. It is still possible to create new business opportunities today.
Did you know that Yello Media Group provides online display advertising and website design and management (we even design e-commerce sites)? Contact us today for more information! Email [email protected].